Q8 Smiles logo

Privacy statement

Participation in the competition organised by Smiles NV (hereinafter ‘Q8’) assumes the collection and processing by Smiles NV of personal data concerning the participants in the competition. Without your personal data, the competition cannot function properly.

This Privacy statement applies only to the processing of personal data in the context of the Q8 smiles Scan & Win competition organised by Smiles NV. For general privacy provisions, please see the policy on our website.

Data controller

The data controller is:

Smiles NV
Vilvoordselaan 310
B – 1130 Brussels

Which personal data does Smiles NV collect?

Smiles NV processes all data that you provide on the registration form, particularly your contact details such as your e-mail address. These data are taken directly from your Q8 smiles profile and used for the competition.

For which purposes does Smiles NV collect your personal data?

The contact details of participants in the competition are recorded, kept and processed by Smiles NV in a database for the following purposes:

  • to be able to contact you in the context of the competition in which you have taken part. This is necessary to fulfil the contract (the competition regulations);
  • to further personalise any form of direct marketing on the basis of your express consent in order to promote our products and services, with the aim of offering you even more appropriate services and products and improving our products and services.

Who has access to your data?

Smiles NV and the participating partners (if you have won) have access to your data. In addition, we have the right to pass your personal data on to the competent authorities in the event of a lawful request.

How long do we keep your personal data?

Your personal data are kept until you unsubscribe from the newsletter if you have opted for this. Otherwise, we keep your personal data for the duration of the competition and:

  • as regards the winners of the competition: for one month after the prize has been sent;
  • as regards non-winners: for five days after the end of the competition, unless a complaint is filed within the period set for this in the competition regulations, in which case the personal data are kept until the complaints have been dealt with in full.

What are your rights?

The participants in the competitions organised by Smiles NV, where the participants have provided certain personal data, have the right at any time to access their data, to rectify their data if necessary and to the portability of these data. In addition, participants have the right to request free of charge that in certain circumstances the processing of their personal data be restricted or to object free of charge to processing based on our legitimate interest.

You can object to the processing of your data for direct marketing purposes at any time.

You also have the right to withdraw your consent to the processing of your personal data at any time. This withdrawal will, however, not affect the lawfulness of the processing of your personal data for the period prior to the moment of this withdrawal and processing activities based on another legal ground.

If you wish to exercise one or more of your rights, please send an e-mail to privacy@q8.com or contact us using the contact details given below, on condition that you provide conclusive identification.

You also have the right to contact the Supervisory Authority at any time and when applicable to file a complaint.


Smiles NV also collects and processes non-personally identifiable data about your behaviour on the internet. To this end, Smiles NV uses cookies, standard technology on the internet that makes it possible to record certain information about the user (language choice, pages visited, length of the visits, etc.). For more information about the use of cookies, please consult the cookie statement on the website.

How can you contact us?

If you have any questions, comments or complaints, please send an e-mail to privacy@q8.com. You can also opt to write to the following address:

Smiles NV
Vilvoordselaan 310
B – 1130 Brussels


This Privacy statement concerns this competition. The most recent general Privacy statement is available on our website.